In 2014, the export performance of China's LED lighting products was obvious.
June 29 09:07:17, 2024
Along with the acceleration of China's economy and the integration of the world, these explorations are spread all over the world, and the exotic flowers bloom and there is no hole in the sky. This point is more obvious in the export of LED lighting products. Compared with the European and American markets, emerging market segments and high value-added products are outstanding. The "China LED Lighting Export Quarterly" released by industry organizations shows that the lighting products in Europe, the United States and Japan occupy a fairly concentrated product category, which are occupied by bulbs, spotlights, tube lights, downlights, light bars and interior lights. Absolutely mainstream, the proportion of these types of lighting products in each market exceeds 50. Due to the large demand, open market, numerous manufacturers, fierce competition, and the price is close to transparency, the prices of Chinese enterprises are basically negotiated with foreign buyers. Pressed to zero, the profit margin is meager. On the other hand, high value-added lamps, represented by street lamps, tunnel lights and explosion-proof lamps, are growing rapidly in emerging market countries. Russia and the United Arab Emirates are important flat lamp markets after the United States, Japan and Britain. The largest market for downlights is Australia. Russia is also the largest explosion-proof lamp market in China and the top three spotlight market. The fastest growing region for street lamps and tunnel lights in the first half of the year is Latin America. Chile became the largest export of road lighting products in the first half of the year. Ground. In addition, Malaysia is the second largest market for aquarium lights. It is well known that the price of light source type lighting fixtures is much lower than that of professional lamps such as street lamps, tunnel lights and explosion-proof lamps. The analysis of customs data by industry organizations shows that the average FOB price of bulbs and spotlights is about 5~15 US dollars/only; the unit power price is basically below 1 US dollar/W, the profit is relatively thin, and the profit-making route is thin. . The average price of street lights, tunnel lights, explosion-proof lights, flood lights, etc. is hundreds of dollars, or even thousands of dollars. At the end of June 2014, industry organizations showed that the average street lamp price was about US$250/only, and the average unit power price exceeded US$5/W. The added value was significantly higher, the profit was definitely richer, and the anti-falling price was much stronger than the previous one. The types of lamps, industry organization data show that the bubble lamp FOB fell more than 80 in three years, and the street lamp fell about 40. However, due to the high quality, brand, design and performance requirements of these high value-added products, in order to open up the situation in emerging markets, domestic manufacturers need to improve product quality and enhance design.