According to statistics from the China Association of Automobile Manufacturers, in 2012, the domestic SUV sales rankings, Tiguan sold 173,100 units more than CR-V to become the joint venture brand SUV model. The Tiguan listed in 2010 has played an important role in the promotion of Shanghai Volkswagen's brand image. Jia Mingyu, general manager of Shanghai Volkswagen Sales Co., Ltd., told reporters that Shanghai Volkswagen’s market share in South China has increased from 4.88% in 2011 to the current 5.26%. In the Guangdong market, Shanghai Volkswagen’s share has surpassed Gwangbuk in fifth place, and Shenzhen has surpassed Dongfeng Nissan in fourth place.

However, competitors are stepping closer, and sales of Tiguan are in the midst of fierce competition in SUVs.

In February of this year, the Dongfeng Honda SUV CR-V tried to replace its old rival Shanghai Volkswagen Tiguan with the first place in the joint venture brand SUV market taken last year. In April this year, after the upgrade, the new CR-V sold more than 17,000 units in a single month, an increase of 78% year-on-year, and took back the first place in the joint venture brand SUV model. Last year, Tiguan’s share in the SUV market was 10.19%, compared to 9.05% in the first four months of this year. The decline in the market share of Tiguan shows that the competition in the mid- to high-end SUV market is becoming increasingly fierce, and there are more and more powerful opponents.

Three years ago, when Tiguan was listed, the competitors of Tiguan only had CR-V, but now Tiguan’s competitors have added Chang’an Ford Mavericks and Beijing Hyundai’s new replacement model, Shengda. At the same time, RAV4 will be listed in the second half of this year. The upgrade will be welcomed. This FAW Toyota will be regarded as the key model to increase sales. It will also be a rival of Tiguan.

Through the analysis of mid- to high-end SUV segment models, it will be discovered that it has become a trend to shape new competitiveness through upgrading, and it is not difficult to understand that the concept of Tiguan will be updated after three years of best-selling. Recently, the new Tiguan listed in Shenzhen, priced at 199,800 to 3,150,800 yuan, compared to the old Tiguan, the model prices have changed little, but Shanghai Volkswagen has adjusted the vehicle configuration, adding some of the same models do not have the configuration. "Tiguan not only has to face competition from outside markets, but also has an unfavorable impact on its sales growth," said Jia Mingyao. "The tight production capacity has always existed. After Shanghai Volkswagen's new plants in Ningbo, Xinjiang and Changsha are put into production, they will mainly produce the future." New products do not have a plan for Tiguan. Currently, they can only rely on internal adjustments. This will increase Tiguan's production capacity by about 10%. Last year, Tiguan's sales reached 180,000 units, and this year it is expected to reach 200,000 vehicles.

“In order to maintain our leading position in the fierce market competition, we have introduced a new way of view. In addition to upgrading the concept of view, Shanghai Volkswagen is stocking more SUV products. Shanghai Volkswagen's Class B SUV has now completed the modeling phase and plans to be completed in 2015. The company will be listed at the end of the year or at the beginning of 2016." Jia Mingyu told reporters.

In any case, even if the SUV market is fierce, it has not yet reached the level of competition in the car market. According to the data released by the China Association of Automobile Manufacturers, the production and sales of passenger cars from January to May reached 7,301,600 units and 7,261,600 units respectively, an increase of 15.2% and 14.7% year-on-year, respectively, and the growth rate of SUV production and sales exceeded 40% year-on-year. It is much higher than the growth rate of production and sales of passenger cars, while the growth rate of production and sales of cars is lower than the growth rate of passenger cars.