In 2011, when independent brands were under tremendous pressure, we observed more of these companies' progress and technological breakthroughs, such as the integration of Geely and Volvo, such as BYD’s open display of new technologies. They need to sort out the problems and industrial layout that have accumulated in the past, and then find a way out for the next decade. Ten years is not long, but it is enough to carry a dream.

In the first "Automotive Business Review" in 2012, the cover topic we chose was change, representing Chery.

It is one of the independent brands developed independently by China. It was once criticized because the government's support was too large and resulted in the spread of the product's project booth. It now finds a firm feeling. If all goes well, Chery will enter a period of harvest and rapid development in the coming years. It will reap several joint ventures and new independent brands, such as Guanzhi.

From this perspective, Chery is still enough to represent the Chinese auto industry. My colleague made an interview with nearly 20 people to restore Chery's thinking about himself and the industry. We hope that this thinking can be continued, not just trying to stop it.

The Chinese automobile industry has entered a period in which many commemorative years can be found, from the year when the car was born to the year when the car founder was born, but only the memorable models were missing.

The commemoration of a single product actually reflects the progress of a country’s industrial strength. In the United States, there are T models, Mustangs, Jeep, and Cadillac; in Europe, there are golf, beetle and Fiat 500. In China, we only commemorate Santana and Jetta, Xiali.

Maybe in another decade, we will have models that we can commemorate. This is a dream, and it is also a reason for persistence.

In fact, in 2011, when independent brands were under tremendous pressure, we observed more of these companies’ progress and technological breakthroughs, such as the integration of Geely and Volvo, such as BYD’s open display of new technologies.

I think that compared with mature multinational auto companies, self-owned brands do more and less, and the apparent weakness does not represent a real comparison of power. From a longer time point of view, the hope of self-owned brands to win is even greater, once they find a suitable entry point.

If they wish, they can find the best technical support in the world. Xu Daquan, Executive Vice President of Automotive Business at Bosch China, explained this issue from a technical perspective. The company he serves serves as a competitive advantage by providing cutting-edge automotive technology. As a Chinese executive, Xu Daquan, like many of Bosch's employees, hopes that it will be a technological breakthrough for local independent brands rather than merely obtaining support from foreign partners.

In this issue, we used a very long story to report on Desai Xiwei, a local parts and components company in Guangzhou. It started to independently start its own business by repurchasing technology and assets from foreign investors. In my memory, similar stories are not uncommon, and the integration and transfer of multinational companies have generated a large amount of redundant business. This leaves a good opportunity for Chinese companies. Unfortunately, there are not many.

Chinese enterprises accustomed to processing and manufacturing are actually lacking the determination and risk-taking spirit to change their thinking. In this regard, Toyota is still a learning sample. In more than a year, it almost counterattacked from the Jedi, not only combed its own technical route and product line, but also formulated a clear future strategy. Just like at the time of the evaluation, Toyota that stood up again is likely to become unable to win.

Now, almost every Chinese auto company is faced with similar problems. They need to sort out problems and industrial layout that have accumulated in the past, and then find a way out for the next decade.

For example, four big four new shuffle cards. On the face of it, the four major and four small divisions of the Chinese government are a reasonable pattern, but the differences in corporate physique and the differences in local government power will produce different results in the coming year. They must find reliable enough supporters, not Reliable market can maintain its proper position in the new round of shuffling. A breakthrough in performance will mask the disgraceful side of businesses and products.

For example, the veil of new energy. Regardless of the ten cities and thousands of vehicles, or subsidies for funds, new energy vehicles must have some central and local specific plans and regulations in 2012. Otherwise, this highly anticipated opportunity to catch up with the level of the world’s auto industry will prematurely show farce. appearance. China does not lack practical companies and promising new energy products, but their survival opportunities are always hidden in the gap.

Ten years is not long, but it is enough to carry a dream.