With the rapid development of China's national economy and infrastructure construction and adjustment of industrial policies. At present, the growth rate of China's pipe fittings and pipe market in the first few years has reached 15%, ranking the top three in the world. This growth rate is gratifying, heralding a huge market capacity and the prosperity of the entire industry. However, there are still many problems in the plastic pipe market that need to be resolved.
Market brand disorder
The building materials market can be said to be highly competitive. Regardless of high-middle and low-end, each market level has several or even dozens of brand competitions, and products of different grades also compete with each other. The pipe market mainly has the following product brands: PE pipe (high-density polyethylene water supply, gas pipe) .
In addition, the market for new products, such as steady-state pipes, butt-welded aluminum-plastic composite pipes, steel-plastic composite pipes, and high-density polyethylene (HDPE) hollow-wall winding pipes, has become more competitive.
Brand awareness is generally thin
The weak awareness of brand management of pipe fittings, the relatively lagged development of the marketing network, and the low barriers to entry of technology and funds have made most of the companies small in scale, single marketing means, high marketing costs, and lack of brand strategy to target markets and details. Sub-markets have almost no research, research, and response tools. They have taken the initiative in the market and are eager to do so. There are few considerations for updating and upgrading technology and quality.
When the competition becomes increasingly fierce, many companies are caught in the embarrassing dilemma of channel conflicts, rising costs, falling revenues, constant customer complaints, and greatly reduced levels of satisfaction. In addition to channel marketing, we must also make great efforts to create a strong brand that is jointly recognized by enterprises, channel providers and consumers in order to occupy a firm position in the future market.
