·The new Feng Fan led Guangqi Honda's entire lineup to attend the Shanghai Auto Show

On the 20th of the 20th day of the new network, Guangqi Honda attended the 16th Shanghai International Auto Show with the "Honda" and "IdUS" brands. Just after the "Guangzhou Honda Night" released on April 18th, the new Guangzhou (CITY) was unveiled and became the focus of the auto show.
Guangjun Honda executive deputy general manager Yu Jun said: Since the last Shanghai Auto Show, Guangqi Honda has completed the replacement of all models and the comprehensive refresh of technology in more than two years, achieving a historic leap. Like the last Shanghai Auto Show, this Shanghai Auto Show will surely become the starting point for the new round of Guangqi Honda. A younger and more energetic Guangqi Honda will be presented to the public and the public.
The famous new generation of the new front of the city (CITY) stunning appearance in the Shanghai International Auto Show many exhibiting mid-level cars, the most eye-catching is the new front of the Guangzhou Automobile Honda on April 18 just released the new front (CITY). In 2008, Guangqi Honda turned its attention to the mid-size car market and launched the first mid-level car, which has sold for six years and sold more than 600,000 units, achieving the breakthrough of Guangqi Honda in the mid-size car market.
The new CITY is the global model of Honda. It adheres to the core design concept of Honda “Exciting H Design”. It revolves around the human-oriented M/M idea, embodying the humanized advanced technology, aesthetically pleasing body structure and touches the senses. Three high-quality design elements.
The new front-end (CITY) has a front-end appearance, sharp-edged control, and a leading cockpit of the three dying dynasties. It has achieved a unique and simple design, overwhelming sharp control and leading-edge comfort space, which will become a cool representative of the mid-level model. The star of the dynamic value. The new front-end appearance at the Shanghai Auto Show has an elegant and smooth sporty style: the flying-wing front face and the pneumatic bumper, which is full and cool; the sharp side lines and the dynamic and powerful fenders show a strong body. The mighty tail design and rear-end combination lights present a high-quality look.
The new front-end (CITY) will be officially launched in the third quarter. It is another milestone in the CITY brand, and it also marks that all models of Guangqi Honda will be upgraded.
Fully equipped with FUNTEC's advanced technology, it is in China. FUNTEC is Honda's collective name for advanced technology in the fields of environmental protection, safety and comfort. In terms of environmental technology, the latest generation of Earth Dreams Technology is powered by the ninth generation Accord, Odyssey, FIT and VEZEL. The assembly system, highly integrated driving performance and environmental performance, achieves a leading level of fuel economy at all product levels; safety technology, the ninth generation Accord and the new Odyssey (ODYSSEY) are also the first to apply FUNTEC Safety Advanced active and passive safety technologies such as “Reducing Damage”, “Avoiding Collision” and “Active Prevention”, including a new generation of ACE-loaded body construction, CMBS collision-prevention braking system, ACC active cruise control system, and Honda's world-first Lane Watch Blind spot display system, as well as MVC360° panoramic image system, PA automatic parking assist system, BSI blind spot monitoring system, CTM rear view dynamic reminding system, etc., while escorting the new mobile fun experience, it has once again established car safety technology. New benchmark. In terms of comfort technology, Honda's unique MM (Man Maximum Machine Minimum: maximum occupant space, machine space is minimized) space design concept is constantly upgraded, making CRIDER, Odyssey (ODYSSEY) and third generation Fit (FIT) VEZEL and other models have realized a spacious indoor space, and at the same time, through the Display Audio system that can be linked with a smart phone, a convenient information interconnection is realized.
Introducing a number of new models to achieve more than 550,000 production and sales targets Following the VEZEL 1.5L model and the 2015 Accord 2.0LXS elite model, Guangqi Honda will continue to launch a variety of styles in 2015: The CRIDER overweight limited edition model is scheduled to be launched on April 27th. The 1.8AT model will be equipped with a three-mode rearview imaging system and a driving recorder to provide users with a more convenient and safe experience. The new front-end (CITY) ) The sporty new Odyssey (ODYSSEY) and the CRIDER mid-retrofit models will be available in the second half of this year. Relying on Accord, VEZEL, CRIDER, FIT and many other hot-selling products, together with the help of new models, GAC Honda will target more than 550,000 vehicles this year. The growth rate is higher than the industry average.
The third plant is put into production, and the R&D base is put into use to provide capacity guarantee for sales growth. “QCD (Quality, Cost, Delivery, short for quality, cost and delivery) is the strongest in the world.” The third plant of Guangqi Honda will be officially launched in the second half of the year. Put into production, the initial production capacity of 120,000 vehicles, will start 240,000 expansion.
The R&D base of Guangqi Honda Automobile Research and Development Co., Ltd. was officially completed and put into use in 2015. The R&D base has invested more than 2 billion yuan and has independent development capabilities for concept design, modeling design, vehicle trials, real vehicle testing, and component development. It has reached the first-class level in the domestic automotive industry in terms of hardware facilities.
The “E-Future” project continues to promote the demand in response to the digital era. In 2015, Guangqi Honda will continue to promote the “e-moving future” project, using e-power (advanced IT technology) as an engine to improve customer experience and management quality, and launch CRM ( Customer relationship management, DMS (special store management), OSM (order delivery management) upgrade of the three core systems. At the same time, we will focus on creating “E-Dealer” (digital exhibition hall), and build a technology-friendly customer interaction experience platform in special stores to continuously promote the full-contact customer experience.
Guangjun Honda executive deputy general manager Yu Jun said that the Chinese auto market is undergoing major changes. As an important promoter of the change, Guangqi Honda has launched a corporate brand upgrade project this year to formulate corporate branding plans for the next few years. While embracing change and innovating, Guangqi Honda will always stick to its original heart, adhere to the basic concept of “three joys”, and take a firmer step toward the goal of producing and selling 1 million vehicles in 2020.

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