After the PrintChina exhibition that ended in April, Gao Bao said that in 2010, the quantity of equipment exported to Europe by KBA was exceeded for the first time in the Asia-Pacific region. Printing companies in the Asia Pacific region have become the main customers of KBA. In PrintChina, KBA sold over 250 units. Heidelberger CEO Benhardt Schierer said that PrintChina, with a total audience of more than 50,000 people and more than 45,000 customer inquiries, highlights the importance of China for the printing industry. It is reported that on PrintChina, Heidelberg has ordered more than 200 printing units, including the latest CX102.

After PrintChina2011, many international giants discovered that the printing companies in emerging markets have increasingly invested in new technologies, even exceeding many developed countries. In the context of global integration, printing companies in developed and emerging countries tend to serve the same customers. With the continuous increase in China's labor costs, low-cost competition strategies have been difficult, how to compete with the enterprises in developed countries to become the heart of today's Chinese printing industry challenges Stanford University Business School Professor of Marketing JenniferAaker had proposed "happiness marketing" this The concept, according to Prof. Aaker, is that when consumption shrinks, all businesses need to capture people’s emotions more than ever before. As a part of the supply chain, how can printing companies make their customers feel that their services have brought happiness to them and give them a sense of belonging to their own services. It may be that at present, most Chinese companies say that printing companies need to think. problem.

When technology is in synch with the world and prices are in synch with the world, it is far from enough to have advanced equipment. I believe only if we can seize the hearts of our customers, let them feel a sense of belonging to us, improve their service efficiency, and help customers solve problems. It is possible to rush out of the upcoming new challenges.