A slight decrease in sales volume of commercial vehicles in 2011 is not a drag on the industry.
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After the release of automobile production and sales data in April 2011, commercial vehicles that experienced the first month of negative sales growth since the financial crisis became the target of public criticism, and some even made the previous pillar. Now it is a drag on the argument.
No market can expand indefinitely, and the commercial vehicle industry is no exception. The negative growth in sales volume confirms that some industry analysts at the beginning of the year have analyzed the decline in sales of commercial vehicles. This indicates that the industry has anticipated and prepared for the decline in sales volume. At the same time, negative growth is not an out-of-control situation in the industry, and it is not the sales stagnation caused by the industry's severe damage. It is normal market behavior. Because of this, the argument that commercial vehicles are dragging down is rather funny.
Measured by pillars and drags, the corresponding concepts are different. Talking about dragging is mainly about quantity; talking about pillars is beyond the scope of quantity. It is worth noting that, in 2010, the sales volume of commercial vehicles was still far below the pillars of the over 18 million domestic auto market. The reason why commercial vehicles are pillars is because of their contribution to the overall development of the automotive industry. In terms of markets, products and brands, the commercial vehicle industry has embarked on a road with national characteristics, especially in terms of brand influence and control over the market. The pillars at this level will not be affected by normal sales changes.
Since the financial crisis, domestic favorable policies have been frequent, the commercial vehicle industry has benefited from this, and sales have gone all the way, achieving a major breakthrough in 2010. Many industry experts have commented on this and believe that the commercial vehicle market in 2011 will not be as hot as it was in 2010, and is likely to decline. The trend of the commercial vehicle market in the first quarter of 2011 was relatively stable, confirming the industry’s judgment of the overall situation. The commercial vehicle industry has experienced rapid development for more than two years and the market capacity is almost saturated. Commercial vehicles are the characteristics of production tools, and also determine that the market can not be excited for a long time. In a relatively non-standard car environment, the actual utilization efficiency of commercial vehicles is still very low, and often a few cars are busy with a car. Even behind a busy car, several cars are resting. Considering the downturn in infrastructure projects and real estate projects, the demand for new vehicles will not reach the critical point for release in the short term.
It is not difficult to see that under the backdrop of the overall lack of optimism in the domestic auto market, the decline in the commercial vehicle market can be understood. What's more, the decline in sales volume does not mean that the market is stagnating, but it gives the commercial vehicle industry more incentive to change the pattern. and time. First of all, the wave of digital and informatization represented by the Internet of Things and the Internet of Things has been rolled over to the commercial vehicle industry. From large passengers to light trucks and light passengers, subdivided models have been actively engaged in this wave. The more consistent with the direction of social change, it is enough to prove that the commercial vehicle's image, status and industry appeals are all on the rise.
Second, the self-perception and development prospects of the commercial vehicle industry are more clear. In the era of backward technology and difficult market, commercial vehicle enterprises are still self-reliant and self-reliant, and they are not fighting back. In the era of higher discourse power and stronger guidance, the model of joint venture and cooperation between commercial vehicle enterprises and multinational companies is more rational. The power of the national flag and the independence flag is even more important.
Thirdly, at the current stage, commercial vehicle products are gradually escaping from low-end and low-quality competition. Despite the constant price war, enterprises and industries have not relaxed their quality and image while responding to sales competition, and their technology reserves have become increasingly strong. The layout of services and the added value of products and services have also been greatly improved.
It can be seen that the decline in the sales volume of commercial vehicles is not a drag on the auto industry. Even if it is actually a drag, it is also a small contribution to sales growth, rather than an industry development. For a long time to come, the pillar position of commercial vehicles will not be shaken. Not only will there be room for improvement, but it will also gradually have such capabilities.
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